Nnmarketing mix nike pdf

With more than 47% control of the athletic shoe market, nike supplies its products in over 100 countries with its major target areas falling in the united states, europe, asia pacific, and the americas. Examples of such people include kobe bryant in basketball, ronaldhinho, wayne rooney and christiano ronaldo in football, tiger woods in golf and roger federer in tennis. We take a look at nike marketing strategies to see what they have done to achieve and maintain their high level of market dominance over the. The marketing mix framework consists of 7ps considering the modern scenario booms and bitner, 1981, cited in rafiq and ahmed, 1995. The marketing strategy of nike rested completely upon a product image which is favorable and allowed it to develop into one of the best multinational companies after a while nikes favorable product icon has been kept optimistic because of the strong relation with the company logo that is quite distinct and unique as well as the product slogan that has been utilized in commercials for a. The idea is to add a gps tracking component within a nike shoe. They position themselves in terms of quality, technology and innovation. A comparative analysis of strategies and business models of. A comparative analysis of strategies and business models of nike, inc. The history of nikes marketing strategy is interesting in itself. Marketing activities in companies are framed based on the marketing mix of the company borden, 1984. This mixture may include mojo, juice, karma, ignite, crush, velocity, ndx. Corporate identity ci and corporate design cd guidelines for nike. Nike is leading the sales in the athletic footwear industry with a 33% global market share.

The american manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large. Pdf strategic marketing plan of nike rizwan raheem ahmed. May 20, 2014 nike marketing mix presentation by william reed may 20, 2014 marketing 421 andrew quinn product nike offers a wide range of shoe, clothingapparel and equipment products. On the other end it is important that the store associates know about the products. This is a marketing strategy of nike which calls for superior pricing points in order to push the supposed valu of the product. Mar 08, 2016 by utilizing these five promotional mix options in its marketing planning, nike is able to attract new customers and, at the same time, maintain or keep its existing customers. Nikes marketing mix nikeair jordan use athletes from lebron james, tiger woods, kobe bryant, and lance armstrong to help promote products. So, with this tendency of growth, it could be expected almost 20000 clicks on march 2015, when my webpage will be. Nike is the largest seller of athletic footwear and athletic apparel in the world acclaimed. Apr 11, 2016 with respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future status, situation or market analysis and competitors analysis. It is the worlds leading supplier of athletic shoes and apparel4 and a major manufacturer of sports. With respect to this the report contains comprehensive marketing plan components including company analysis nikes current and future status, situation or market analysis and competitors analysis. In mid2017 nike unveiled its plan for growth called the triple double strategy 2x.

Therefore, its basic build some relation between the company its athletes and its clients. Nike as a brand commands a high price to match their reputable high quality goods. Anticipated acquisition by nike, inc of umbro plc 6. Nikes promotional mix marketing communications mix. The purpose of this study is to assess the promotional mix used by nike and adidas during the european football championships of 2012 and to determine the television advertising effectiveness of these two companies during the same period. Nike was founded by university of oregon track athlete phil knight and his coach bill bowerman in january 1964. Strategic marketing plan of nike by hina brohi, rabel. The companys marketing mix is extremely diverse in all 4ps of marketing which has resulted in a great level of competitive advantage. Please note that square brackets indicate figures or text which have been deleted or replaced at the request of the parties for reasons of commercial. The american manufacturer, through its marketing strategy which rests on a favorable. The companys employees are important in marketing because they are. Nike product mix presentation by kaustubh kaustubh on prezi.

Nike s pricing is designed to be very competitive to their rival top sport retailer adidas. This feature may be added to several different nike product lines to benefit different target markets. And the athletes helped nike design and market the products and. Highlight specific issues towards labor situation and csr practice of nike. Marketing managers communicate with customers through promotion. This is an improvement over the original marketing mix of 12 elements borden, 1965, cited in rafiq and. Like many similar success stories, it was as simple as providing real customer value. This is to make sure that their products are being showcased and promoted properly. Marketing management marketing strategies of nike marketing essay.

This mixed model pack is a great way to experience many of nikes popular models at a great price, without sacrificing the quality your golf game demands. Through it, the company promised to double its cadence. It has established its hold in face of major competitors. Marketing mix of nike analyses the brandcompany which covers 4ps product, price, place, promotion and explains the nike marketing strategy. The apparel is used in almost every sport and is a topselling product in every category. Nike sells their product to retail accounts through nike owned retail including stores and internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world. Nikes pricing is designed to be very competitive to their rival top sport retailer adidas. Helping kids get active, so they can have healthier, happier and more successful lives.

Nike lures customers with a marketing strategy centering on a brand image which is attained by distinctive logo and the advertising slogan. Current situation nike is currently the leading world supplier of athletic shoes and apparel. The aim is to develop the marketing plan of opening and promoting the online shoe shop, retailing worldwide known brands as nike, adidas, reebok, uggs and timberland. Nike s pricing is designed to be competitive to the other fashion shoe retailer. Introduction nike was the goddess of victory in greek mythology. Nikes marketing strategy is an important component of the companys success. They formed blue ribbon sports nikes forerunner in 1962 to import hightech sports shoes from the japanese company onitsuka tiger. A comparative analysis of strategies and business models. It is reminding consumers how nike is helping consumers to find the greatness in themselves.

A comparative analysis of strategies and business models of nike. The company is headquartered near beaverton, oregon, which is part of the portland metropolitan area. The findings of the study highlight nikes strategies which. So, with this tendency of growth, it could be expected almost 20000 clicks on march 2015, when my webpage will be already promoted enough. Nike and global labour practices 3 company and industry background the nike story began when athlete phil knight met track coach, bill bowerman, at the university of oregon in 1957.

A catalogue of links to brand books from the best of the business around the world all. Stay connected to your students with prezi video, now in microsoft teams. Nke is a major publicly traded sportswear and equipment supplier based in the united states. A nike group will send updates for new products, nikesponsored events, and other interactive opportunities. This is a research report on integrated marketing communicationsnike by k. Nike employed social media platforms like facebook, youtube and xbox 360 to reach to their fans. In 1978 an athlete runner philip knight and his coach, bill bowerman renamed their small sportswear company as nike. We sell our products to retail accounts, through nikeowned retail stores and internet websites which we refer to as our direct to consumer or dtc operations, and through a mix of independent distributors and licensees throughout the world. Aug 21, 2018 nikes marketing communications mix is effective because of the balance it creates between attracting new customers and keeping existing customers. The nike mix model golf balls are the best value on a durable two piece ball we offer on our website. Chansamone voralath when we think of the promotional mix, we tend to think of it as one of the 4ps.

Nike has used sponsorship to generate brand authenticity in these markets. How to define and distinguish business strategy, marketing new perspectives on computer concepts 2012 pdf strategy. Congratulations you have just been hired by nike to promote a new shoe concept they are releasing. What you probably want to know at this point is how to apply these lessons to your own work. Jan, 2016 how to apply the nike marketing strategy to your own brand. In developing and maintaining its marketing communications mix, nike inc.

The company has a strong community that includes a workforce of ten. Since then, the business has increased dramatically. How can nike be a globally recognized ethical brand. This ad is meaningful, because it shows a moment where every human being must have been through once in their. This mixed model pack is a great way to experience many of nike s popular models at a great price, without sacrificing the quality your golf game demands. Nikes guide to the ultimate imc mix t2 2016 mpk732. Sep 12, 2016 nikes guide to the ultimate imc mix september 12, 2016 september 12, 2016 pimpaleprutha brand promotion is a critical task which requires investment of time, money and knowledge on a large scale.

Nike is a good example of a company that utilizes different elements of the promotional mix in its marketing planning and successfully and effectively communicate and. Nike is one of the pioneers in marketing and the marketing mix of nike is one of the strongest. Nike marketing mix presentation by william reed may 20, 2014 marketing 421 andrew quinn product nike offers a wide range of shoe, clothingapparel and equipment products. Marketing mix of nike nike marketing mix and 4 ps of nike. How to apply the nike marketing strategy to your own brand. The extended marketing mix physical evidence ambiance. Nike has tried to maximize this aspect of its marketing mix. What nike pretends via marketing is to capture more costumers, but the main mission is that nike takes part of the costumers lifestyle. Nike marketing mix running head nike nikename of the. At the heart of nikes business plan are the companys unique marketing strategy and culture that significantly helps foster innovation and. Thorough research is important to discover whether there are enough people in your target market that is in demand for certain types of products and services. Using the same kind of thoughtful and deliberate strategy, weve created a portfolio of. Nike sells their product to retail accounts through nikeowned retail including stores and internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world.

During this campaign, the nike facebook fan following raised to 336% which was from 1. Samsungs strategies for growth show great attention in the marketing concepts. Nike marketing mix 4ps nike marketing strategy mba. It embraces a multibrand strategy, emphasis on expanding activities in. Anticipated acquisition by nike, inc of umbro plc me341907 the ofts decision on reference under section 331 given on 16 january 2008. The pricing is based on the basis of premium segment as target customers. The product strategy and mix in nike marketing strategy can be. First of all, the company normally sponsors numerous sporting personalities in a wide range of sporting activities. Nike offers a wide range of shoe, apparel and equipment products, all of which are currently its topselling product categories. Apr 19, 2020 marketing mix of nike analyses the brandcompany which covers 4ps product, price, place, promotion and explains the nike marketing strategy. Nike is its athletes, athletes are the sport, and nike is the real sport. Business and management submitted by louricne words 3153.

The brand has evolved over the years with changing times and needs and has modified its marketing mix accordingly to maximize its growth and profit. Established in 1964, nike is a multinational corporation that is engaged in the design, development, and manufacturing of sports footwear, apparels, equipment, and services. Through perfected design, quality production and acute marketing strategies, nike has been able. So, base on marketing mix nike has already undertaken, i think nike should reduce the price just a little bit. Nikeair jordan will send out people from their sales department to stores nationwide. They also get on time promotion, when there was no such contact lens exit. Marketing mix promotion ad analysis nike shoes market. Search and upload all types of integrated marketing communicationsnike projects for mbas on. Since nike focused on the users who embrace product understanding and closeness and thus heed less regarding the product. Doc marketing mix 4ps analysis of nike inc musarat. Nike s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one. These elements are often described as the marketing mix and consist of. Rizwan raheem ahmed mba36 j szabist group members arslan bhutto hina brohi joti prithiani rabel. Nike is committed to creating positive social change around the world.

Booms and bitner 1981 describe services as having seven ps the additional three are. Lacoste is a globally recognised brand with its product presence in nearly one hundred and twenty countries like australia, canada, india and china the brand introduced its products in united states market for the first time in the year 1952 and by 1970s had gained immense popularity. This allows the company to set quite higher cost that its rivalry. Apr 07, 2010 marketing mix and nike in order to determine the proper marketing method in delivering products it is vital to keep analyzing certain factors. Virtually all of our products are manufactured by independent contractors.

Nikes product mix 9 september 2016 converseintroduction the increase in the number of companies and the competitive prices that the companies offer has given rise to a competitive situation in the companies borden, 1984. Whereas in a store, from my personal experience nike for example. Nike is positioned as a premiumbrand, selling welldesigned and expensive products. Nike has some over 20,000 retailers worldwide including nike factory stores, nike stores, niketowns, cole haan stores, and internetbased web sites sell nikes sports and leisure products. The nike shoe marketing mix and segmentation project. The emphasis of communication is to inform, persuade or remind potential and existing.

Unc and nike collaborated on the brand evolution program over 18 months, consulting with. This ad is a soft sell, since we understand that it is a nike ad only at the end, with the slogan and the logo. The nike shoe marketing mix and segmentation project scenario. Marketing plan of developing and promoting sport shoes. Phil knight and bowerman founder nike has gone through many changes started small and now has covered the u.

Utilizing the promotional mix in marketing planning. Nikes new consumer experience distribution strategy hits the. Marketing mix and nike in order to determine the proper marketing method in delivering products it is vital to keep analyzing certain factors. Marketing plan of developing and promoting sport shoes online. The 7ps model is a marketing model that modifies the 4ps model. The content of the relation that propos uses is going more than worries of the costumers, or all sports that they are playing because what is trying to achieve nike is take part of. Ali mahdi1, mohammed abbas2, taher ilyas mazar3 1,2,3mba student, university of bahrain, kingdom of bahrain dr. Marketing mix 7ps of nike essays and research papers. Your audience is on the internet because theyre looking for answers to questions. Nike wanted to create an opportunity for their consumers so that they could participate in the experience via social media. A companys marketing mix refers to the strategies and tactics applied to execute the marketing plan, with focus on products, place, promotion, and price the 4ps. Blogs consumers have access to participate in a blog initiated by nike designers to discuss social networking advertising on facebook and myspace will drive users to the web site and nike products.